The first Hispanic-owned beer company in KC is launching a new beer

Kansas City, Mo. – Rizoma Liquid Creations is the first Hispanic-owned beer company in Kansas City. It recently launched its first beer in time for Hispanic Heritage Month.

Damon Arredondo has been in the brewing industry for many years. He is the brain and founder behind Rizoma Liquid Creations.

“I’m definitely not going to be the first,” he said. “I only became one. But it’s more. There is no accurate representation.”

Arredondo said he sees the misrepresentation when it comes down to branding for Mexican-style beers in the brewing industry, and he wants to flip the script.

“But I just don’t feel like it’s exploitative, and it fits with the stereotypes that are so rampant in craft beer,” he said.

Arredondo grew up in the suburbs of Kansas City, and in recent years he has become more comfortable with his Hispanic roots.

The name of his beer company, Rizoma, is the Spanish word for “rhizome,” a stem that grows horizontally underground.

Arredondo and his business partner, who both identify as Hispanic, see it as a way to connect people, like stems growing and connecting. He said the brand is not only for Latinx, but for all different people.

“That’s what we’re trying to do is not just a Hispanic or a race or a gender perspective — it’s just an inclusive place and an inclusive community that we want to support,” Arredondo said.

Arredondo knows that beer is best served with family or friends and conversation. He hopes his beer makes people connect on a more personal level.

“We really want to inspire people to sit down at the table and talk about not being on the surface,” he said. “We want to talk about people’s experiences, their identities, and it’s not fun. It’s difficult. But this is a conversation where there’s progress in real talk.

If you pick up a can of Rizoma’s “El Sol” beer, you’ll see a QR code that will eventually link you to a story from a real person.

“Ultimately every beer we make in the future will have a special story from someone, not us, who tells the story. We want to tell individual stories,” said Arredondo.

He said Rizoma has another beer in the works called “La Luna,” which means “the moon” in Spanish. It will be the opposite in taste of his first beer “El Sol,” which means “the sun.”

Rizoma beer is exclusively sold at Crane Brewing in Raytown.

As for Rizoma’s future, Arredondo wants to branch out to other drinks like sodas and cold brew coffee, and grow the brand regionally.

“We really want to use the product and leverage it to empower people in the communities we’re going to be in,” he said.

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