(NEXSTAR) – Trick-or-treaters across the country are still voting Milk Duds from their molars, but that’s not stopping Starbucks from moving forward with their peppermint lattes or sugar-plum danishes.
On Nov. 3, Starbucks will debut its annual holiday cup variety at locations nationwide, swapping out its traditional single-use cup for another, slightly different one. more festive single use cup.
This year’s theme (like last year) was inspired by the “gift,” according to a press release Starbucks shared with Nexstar. The four new mugs for 2022 — nicknamed “Gift-Wrapped Magic,” “Frosted Sparkle,” “Ornament Wonder” and “Cozy Evergreen” — are each also designed with a blank gift tag on the back.
“We’ve been talking about the cups as little gifts, and we hope they’re like celebratory gifts for our customers and store partners,” Gary Jacobson, Starbucks creative director for the 2022 holiday campaign, said in the release.
On Thursday, customers at Starbucks US locations can also treat themselves to a variety of holiday-themed drinks, including the chain’s seasonal Peppermint Mochas, Caramel Brulée Lattes, Chestnut Praline Lattes, Toasted White Chocolate Mochas, Irish Cream Cold Brews and Sugar Cookie Almondmilk Lattes. Starbucks’ holiday food offerings include returning items like the Reindeer Cake Pop, Sugar Plum Cheese Danish, Cranberry Bliss Bar, Snowman Cookie and the new Chocolate Pistachio Swirl, which appears to be a takeoff on the traditional cinnamon bun.
In recent Starbucks-cup news — and yes, there is recent Starbucks-cup news — the coffee chain earlier this year has committed to adopting communal trophy program by 2025. It will give customers the option to borrow a reusable cup that they will return on their next visit. Those communal cups will then be professionally cleaned and served to other Starbucks customers, who will repeat the process.
At the time, a representative for Starbucks said the company was still testing various incentives and disincentives to win over customers with its reusable cup program.