Kansas City, Mo. – The NFL regular season It hasn’t even started yet but Kansas City’s efforts are already licking their lips over next year’s NFL Draft.
It’s still eight months away but companies need to start thinking about what they’re going to do now so they don’t miss out on all the money the NFL Draft will bring.
“First, resources will be scarce,” he said Tico Sports President and Partner Cici Rojas.
That’s why Rojas said a Spanish-language sports production company has made space available for Latino-themed draft events. The challenge is making sure he can rent the equipment he needs while putting on broadcasts covering the NFL Draft.
The income, though, can be huge.
“Many people will drive to Kansas City during these three or four days and many pockets of the Latino population are located in the three or four-state area,” Rojas.
Before the pandemic, Nashville claims it set a new record, saying it pulled in more than $130 million during the NFL Draft in 2019.
COVID had its way in 2020 before Cleveland claims to welcome $42 million to that city on NFL Draft weekend with a long list of COVID restrictions.
What is not expected in Kansas City in 2023, is good news for business owners like runners! cocktail Co-founder Brian Shellenberger.
“I’ve talked to businesses from Crossroads all the way north to City Market,” Shellenberger said.
Run! Cocktails is a mobile bar business, bringing mixed bar drinks to events. He expects a long list of private parties to be in the city while also taking advantage of the hundreds of thousands of fans walking around the city.
“If March Madness shows us anything with the Power and Light District, you know there’s going to be a huge influx of people in concentrated areas, so we see a lot of opportunity there,” Shellenberger said.
That means knowing where he can hire additional staff to ensure his business, which only launched during the pandemic, benefit from the economic stimulus.
“Focus on what you do best,” said Small Business Administration District Director Michael Barrera. “Promote what you do best.”
Barrera and a handful of other organizations are working on meetings and programs to help small businesses prepare for and take advantage of the NFL Draft. The first meeting is Thursday, August 25th at Union Station, hosted by the Prospect Business Association from 9:30 – 11 am
“We have to make sure we do it right, so we get other events like the World Cup and big events or big conventions, big businesses,” Barrera said.
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