Is McDonald’s really bringing back all-day breakfast?

(NEXSTAR) – No matter how excited a few social media posts may be to get you back to breakfast all day at McDonald’s, don’t just head to the drive-thru.

In a written statement to Nexstar, McDonald’s representatives said the information shared online was actually from 2015 press releasewhen McDonald’s USA first announced breakfast all day.

“We do not have an update to share regarding the breakfast offer at this time,” the representative said.

McDonald’s breakfast all day stopped in March 2020, at the beginning of the COVID-19 pandemic, when the company made adjustments to simplify operations for local workers. The original 2015 launch of all-day breakfast was a miracle for McDonald’s, and the company said the change was a “very strong catalyst for momentum.” McDonald’s posted higher-than-expected first-quarter earnings in 2016, largely attributed to the popularity of its breakfast, CNBC report.

so What time does McDonald’s stop serving breakfast? now?

Prior to 2015, McDonald’s stopped serving breakfast at 10:30 a.m. Since the end of breakfast for the day, that time has been reset, although some locations may serve breakfast until 11 a.m.

McDonald’s breakfast menu is home to some of America’s fast-food breakfast faves, including Egg McMuffin and Bacon, Egg and Cheese Biscuits.

Breakfast at McDonald’s 101

The company officially added a breakfast line to its national menu in 1977, McDonald’s say. The full line came after the long development of the Egg McMuffin, which began in early 1971.

According to McDonald’s owner Ray Kroc’s 1977 autobiography, local franchise owner Herb Peterson developed the sandwich and asked Kroc to try it. Kroc said Peterson refused to tell him what it was – fearful that the owner would reject the idea – until after he’d tried it.

“He didn’t want me to turn it down, which I could have done, because that was his idea — a breakfast sandwich,” Kroc wrote in “Grinding It Out: The Making of McDonald’s.” “I was a little boggled at the presentation. But then I enjoyed it and I was sold. Wow!”

Egg McMuffins – the first McDonald’s breakfast item – were tested in several locations in 1972 and cost 63 cents.

Leave a Reply

Your email address will not be published. Required fields are marked *