Instagram rolled back TikTok-like changes after criticism

(The Hill) – Instagram will roll back some new changes to its platform after critics complained that it was just trying to be more like TikTok and they liked it better before.

Adam Mosseri, who is the head of Instagram, told Platformer, a publication focused on covering Big Tech and democracy, in an interview on Thursday that the test version of the platform that displays full-screen photos and videos will be removed in the next one to two weeks.

He said that Instagram will also reduce the number of suggested posts in the app while working on its algorithm.

“I’m glad we’re taking risks – if we don’t fail once, we’re not thinking big enough or brave enough,” Mosseri said. “But we definitely need to take a big step back and regroup. [When] We’ve learned a lot, and then we come back with some new ideas or iterations.

The change received criticism from celebrities including Kylie Jenner and Kim Kardashian for moving to the TikTok style, which allows users to scroll full-screen videos from one to the next.

Mosser said in the video on Twitter on Tuesday that photo sharing will remain part of the application but that the future of Instagram will be more focused on video.

Mark Zuckerburg, CEO of Meta, which owns Instagram and Facebook, has been pushing the platform for more video-based content.

Mosseri told Platformer that usage data was “not good” for the new design and frustrated users. He said Instagram would temporarily reduce the number of suggested posts but did not say how much.

He said the rollback will not be permanent.

Instagram did not immediately return a request from The Hill for comment.

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